Advertising

Reddit Ads Setup

Send your Shopify conversions to Reddit Ads through the Reddit Pixel and the Reddit Conversions API, so Reddit can match and optimise for real sales.

What you'll need

Pixel IDRequired

Your Reddit Pixel ID (for example r2_xxxxxx), from Reddit Ads Manager > Events Manager.

Conversion Access TokenRequired

Generated in Reddit Events Manager under Conversions API. Lets TrakIt send events from the server.

Step-by-step setup

  1. Create a Reddit Business account and open Events Manager in Reddit Ads Manager.
  2. Copy your Pixel ID.
  3. Generate a Conversion Access Token for the Conversions API.
  4. In TrakIt, open Integrations > Reddit Ads, paste both values and save.
  5. Choose your events (the recommended ones are pre-selected) and save.

Events sent by default

These are pre-selected when you connect Reddit Ads. You can change them on the platform's page in TrakIt.

From TrakIt's server
Add to cartCheckout startedPurchase

Unaffected by ad blockers and browser limits.

From the browser tag
Page viewProduct viewSearchAdd to cartCheckout startedPurchaseSign up

Sent with the visitor's consent when Respect User Consent is on.

New to TrakIt? Start with the Quick Start Check events in the logs