Introduction
TrakIt is the industry standard for server-side tracking on Shopify. This guide will help you get started with the platform and optimize your data collection.
App Installation
Comprehensive instructions for installing TrakIt and configuring pricing plans.
View GuideWhy Server-Side Tracking?
Modern browsers and ad-blockers are increasingly aggressive towards client-side tracking (scripts running in the browser). This leads to data loss, inaccurate attribution, and difficulty in optimizing marketing spend.
The TrakIt Advantage
By processing tracking events on the server, TrakIt ensures that 100% of your order data is captured and sent to your marketing partners, regardless of browser settings or ad-blockers.
Core Features
Real-time UTM Attribution
Cross-reference every order with UTM parameters to accurately find and log the original marketing source.
Event Monitoring & Logs
Detailed diagnostic logs of every server event payload sent to Google Ads, Facebook, TikTok, and other platforms.
GTM-Less Direct Tracking
Enable direct custom pixel server-side integrations for Meta Pixel, Snapchat, Pinterest, TikTok, and Clarity to maximize page load speeds.
Google & GTM Auto-Setup
Use Google OAuth to automatically construct GTM variables, triggers, tags, and instantly publish container versions.
Multi-Platform Channels
Out-of-the-box tracking compatibility for Google Analytics 4, Meta Conversions API, TikTok Ads, Snapchat, Pinterest, Clarity, Bing Ads, and Klaviyo.
GDPR Consent Alignment
Automatically reads Shopify's Customer Privacy API settings to comply with Google Consent Mode v2, GDPR, and CCPA.
Failed Event Recovery
Access tools to automatically retry sending failed tracking events to external services during API service drops.
Klaviyo Subscriber Capture
Track secondary events like user account signups, customer logins, and email newsletter subscriptions to fuel marketing lists.