Introduction
TrakIt is the industry standard for server-side tracking on Shopify. This guide will help you get started with the platform and optimize your data collection.
Quick Start
Get TrakIt up and running in under 5 minutes with our no-code setup.
API Reference
Advanced integrations and custom event tracking for developers.
Why Server-Side Tracking?
Modern browsers and ad-blockers are increasingly aggressive towards client-side tracking (scripts running in the browser). This leads to data loss, inaccurate attribution, and difficulty in optimizing marketing spend.
The TrakIt Advantage
By processing tracking events on the server, TrakIt ensures that 100% of your order data is captured and sent to your marketing partners, regardless of browser settings or ad-blockers.
Core Features
Real-time Attribution
Every order is cross-referenced with UTM parameters to find its marketing source.
Event Monitoring
Detailed logs of every event sent to Google, Facebook, and TikTok.
Diagnostic Tools
Instantly see if a pixel is misconfigured or if events are being dropped.