Release Notes

Added service: OpenAI Ads (ChatGPT Ads) Conversions API (CAPI) direct integration.

Automatic capture and 30-day persistence of oppref conversational referral tokens from sponsored ChatGPT product recommendations.

Direct server-to-server conversion dispatch to bzr.openai.com with 100% delivery guarantee, unaffected by browser ad blockers.

Launched conversational AI referral analytics in the dashboard to track revenue generated from AI chat sessions.

Added services: Consentmo GDPR CMP & Cookiebot CMP native integrations for automated privacy management.

Automatic synchronization with Consentmo and Cookiebot consent banners, dynamically listening for customer preferences (marketing, analytics, preferences).

Automated downstream server-side tag suppression when consent is declined, maintaining strict compliance with GDPR, CCPA, and Google Consent Mode v2.

Added service: Sendlane Customer Lifecycle & Retention tracking.

Real-time customer event streaming for newsletter opt-in capture and behavioral email/SMS flow triggers.

Deep order item metadata synchronization (tags, variants, and product collections) for hyper-targeted customer segmentation.

Added service: Omnisend E-Commerce Marketing Automation server-side integration.

Server-side event streaming for Placed Order, Started Checkout, and Viewed Product directly into Omnisend.

Eliminated client-side tracking bottlenecks while ensuring instantaneous delivery of abandoned cart and checkout recovery flows.

Added service: Postscript SMS Marketing for Shopify.

Server-side checkout phone opt-in sync, keyword subscriber capture, and purchase event forwarding.

Multi-touch SMS attribution modeling enabling merchants to measure exact gross revenue generated by automated SMS campaigns.

Added service: Attentive SMS Marketing & Subscriber Capture.

Direct server-to-server capture of checkout phone number opt-ins and order completion events.

Automated E.164 phone formatting and country-code normalization to maximize carrier deliverability and attribution accuracy.

Added service: Twilio Segment Customer Data Platform (CDP) server destination.

Out-of-the-box dispatch of identify, track, and page payloads fully adhering to Segment Ecommerce Spec v2.

Preserved cross-session anonymous IDs and external IDs for holistic customer lifecycle analysis.

Added service: Awin (Affiliate Window) server-side affiliate tracking integration.

Automated capture of Awin publisher transaction references (awc) and commission group assignments.

Precise line-item tax and shipping exclusions to ensure 100% affiliate commission auditing accuracy.

Added service: Impact.com Partnership & Affiliate Cloud server-to-server (S2S) integration.

Direct server reporting of order conversions with partner promo codes, click IDs, and customer type (new vs. returning).

Added support for automated order refunds and cancellation reconciliations sent directly to Impact.com.

Added service: Criteo Dynamic Commerce Media & Retargeting integration.

Criteo OneTag server-side sync with item-level SKU IDs, category IDs, and basket values.

Offloaded Criteo tag evaluation entirely to serverless edge functions, eliminating liquid theme render delays.

Added service: Reddit Ads (Beta) conversion tracking connector.

Real-time server-side dispatch for ViewContent, AddToCart, and Purchase events to the Reddit Conversions API.

Added custom subreddit campaign attribution tagging to isolate Reddit community ad performance.

Added service: X (Twitter) Ads Conversion Tracking supporting both client-side pixel and server-side Conversions API (CAPI).

Introduced automatic capture of twclid click identifiers and SHA-256 hashed customer parameters for higher attribution match rates.

Enhanced event deduplication between browser-based Twitter Pixel events and server-side conversion payloads.

Added support for Google Tag Manager (GTM) API Gateway configuration to bypass ad blockers using custom gateway domains.

Introduced Category-specific Services differentiation for precise targeting and service-level event handling.

Launched the Advanced Dashboard featuring deep tracking diagnostics, real-time analytics, and visual charts.

Added compatibility to connect and use existing GTM containers during onboarding and automated setup.

Added a real-time Event Log viewer to monitor, and filter, tracking events as they are sent to destinations.

Introduced recovered attribution analytics, tracking conversion recovery and revenue saved via ad-block bypasses and Safari ITP cookieless restoration.

Added download and export options for tracked orders and pixel events, allowing reports to be easily exported for offline analysis.

Google OAuth integration with automatic reconnection when OAuth tokens expire.

Automatic service setup featuring automated Google Tag Manager (GTM) triggers, variables, and tags creation.

Automatic GTM container publishing upon changes.

Google Ads conversion creation automation.

App rebranded from "TrackIt" to "TrakIt" (including domain and config updates).

Updated Supabase edge functions, transitioned to TrakItDatalayer tracking variables, and improved AWS endpoint and proxy event routing.

Native Klaviyo service integration supporting login, signup, and newsletter subscription events.

Expanded "GTM-less" pixel tracking for Snapchat, Pinterest, and Clarity, with automatic hiding of GTM when GTM-less mode is active.

Added a promotional code system for development stores (10% extra discount).

Plan details and billing test charges shown directly on the Shopify approval page.

Bing Ads tracking integration, custom config UI, and enhanced conversions.

GTM-less tracking for Meta Pixel (custom pixel integration) respecting user consent.

Performance optimization by removing heavy server-side load events and adding selective logging.

Synchronized Shopify subscriptions database records on backend webhook triggers.

Refactored the dashboard layout and optimized the pricing plan changes interface.

Enhanced tracking capabilities and accuracy.

Service installation date visibility.

Order count and percentage tracking per service in reports.

Dashboard widget showing consumed and remaining allowed order usage for Free and Basic plan users.

Tracked Orders dashboard with detailed order item lists and date-based filtering.

Server-side option to resend failed events to all failed services for reliable event delivery.

Multi-platform conversion tracking support for GA4, Meta, TikTok, and 4 additional platforms.

Recent Orders tracking widget for real-time order monitoring.

Advanced deduplication support for both browser-side and server-side event tracking.

Accurate conversion tracking powered by Shopify Pixels.

Event-level controls to enable or disable specific tracking events.

Service-level settings to customize order data, including order ID, product ID, sales channel exclusions, tax and shipping exclusions, and discount handling.

Built-in tracking test tools with test code support and detailed console event logs for easy debugging.